iPhones 2026/2027
I was listening to John Gruber/Chance Miller on The Talk Show talking about iPhone pricing come September. I promptly stopped listening to write this post comprised of unoriginal thinking. I still find it still helps me clarify my own plans.
As a recap, here are the iPhones 17 lineup pricing in USD from last September, effectively ancient history now:

Screenshot from an earlier post of mine. I don’t know that the numbers above will hold for their upcoming lineup in view of RAMageddon. Apple has already raised prices on its devices, including Macs, iPads, TV – the device, HomePods, and Vision Pro with the notable exception of iPhone, of course.
To this end, I created a table with separate columns for best-/worst-case scenario pricing. I hope I was overly-pessimistic, but time will tell. Needless to say, I’m just a fan of the products is all.
Come September, 3 new iPhones, namely the folding iPhone, and new and improved Pro and Air models. Last year’s non-Pro and e phones will be available, but the “vanilla” and “e” line won’t be available until January, and so a big change in what was once an annual schedule:
| Released | Optimist | Pessimist | Memo | |
|---|---|---|---|---|
| iPhone Fold | 2026 | ? | ? | Foldable screens are expensive. |
| iPhone Pro | 2026 | 1100 | 1300 | New and improved over last year’s 17 Pro. |
| iPhone Air | 2026 | 1000 | 1150 | New and improved over last year’s Air, which I find both groundbreaking and immature at the same time. |
| iPhone 17 | 2025 | 700 | 850 | |
| iPhone 17e | 2026 | 500 | 600 |
This makes for a temporary hole in the lineup between 700-1000 (optimist), or 850-1150 (pessimist) until January.
And in January:
| Released | Optimist | Pessimist | Memo | |
|---|---|---|---|---|
| iPhone | 2027 | 800 | 900 | New and improved over its predecessor iPhone 17 (2025). |
| iPhone e | 2027 | 600 | 650 | New and improved over its predecessor iPhone 17e (2025). |
And here’s my full, imaginary, lineup, sorted by price:
| Released | Optimist | Pessimist | |
|---|---|---|---|
| iPhone Fold | 2026 | ? | ? |
| iPhone Pro | 2026 | 1100 | 1300 |
| iPhone Air | 2026 | 1000 | 1150 |
| iPhone | 2027 | 800 | 900 |
| iPhone 17 | 2025 | 700 | 850 |
| iPhone e | 2027 | 600 | 650 |
| iPhone 17e | 2026 | 500 | 550 |
Last but not least, iPhone 17 Pro and iPhone 16e may still be available for purchase, albeit via 3rd parties.